On the heels of the Tiger Woods divorce comes another major break-up in today’s world. In the language of “Brangelina”, “Ric-king” or “Bur-rick” has suffered a split. For those who still don’t understand the components involved, the bond between Rick R and Burger King is no more.
For well over 30 years, some say close to 40, Rick has enjoyed spending his breakfast meal at Burger King Restaurants. For all those years, he AT LEAST spent one morning a week at a BK. During the summer breaks the number of visits would sometimes swell to 3 or 4. Why the break-up?
“I’ve had it with them” said Rick R to a reporter. “I’ve spent a large part of my life going to BK as well as a large amount of my earnings”. When pressed for a clearer explanation, Mr. R. continued, “For 30 to 40 years, I have loved spending my mornings at BK, eating breakfast, reading the Daily News, and enjoying their great coffee, especially the second cup. But now two weeks ago they go and replace the Maxwell House blend with some crap from Seattle. It tastes like garbage. But the straw that broke the camel’s back with me was that they took away the re-fills. The self-serve coffee machines had been removed from the dining area”.
Mr. R went on to explain that he thought maybe it was a fluke with just this one BK Restaurant. But breakfast a few days later at another location resulted in the same absence of re-fills. Visits to a third and fourth restaurant settled it for Mr. R. “That’s it. We’re thru. I’m never going back. This is the way they reward my 30 plus years of loyalty? It’s disgraceful”.
This was not the first time that the bond of “Ric-king” had become strained. In the 90s, when BK discontinued their Breakfast Platter meal, Mr. R stopped going for breakfast for about five months. But he came back. “The coffee was good, and I could have a second cup. I had to go back”.
Calls to the Burger King Corporation were not returned.
